FUN in the Workplace = PROFIT + PRODUCTIVITY

Matt’s seminars Chicago 2002 Topic: "Positioning Yourself in the Marketplace" Books: Positioning - The Battle in Your Mind by Al Ries, Jack Trout Chicago 2002 brings Matt to yet another national convention to hundreds of attendees on Positioning Yourself in the Marketplace. His refreshing approach to business material spell bounded the audience, begging for more. With a Business Administration degree in marketing, and extensive marketing creativity experience, many attendees choose his personal Marketing & Positioning Performance Coaching for their organization. You can too! Please email matt at info@funforbusiness.com to inquire.

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Positioning - The Battle for Your Mind : Book - Paperback There are 4 P’s taught in traditional marketing strategy: product (or service), price, place, and promotion. The fifth P that’s often left unspoken is the one created by authors Al Ries and Jack Trout in the 1970’s. Their goal was to create a “position” into the prospect’s mind in this over-communicated society. So, they went to work with the advertising giants on Madison Avenue, and coined the concept that quickly swept through Wall Street and into Main Street. It is “positioning.” Positioning IS the foundation for the other 4 P’s of marketing and an essential piece to any successful marketing campaign. It’s a very fast, easy read. A true MUST read for anyone in business!

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Other Seminars we have available: • Fun In the Workplace Matt Martindale, Chief Entertainment Officer (CEO) of Fun For Business is sweeping the nation by storm. Recently doing a seminar for a packed house of over 300 at a national convention, he spoke on Developing a Training Program , in Las Vegas 2002. • Developing a Training Program Matt Martindale, Chief Entertainment Officer (CEO) of Fun For Business is sweeping the nation by storm. Recently doing a seminar for a packed house of over 300 at a national convention, he spoke on Developing a Training Program , in Las Vegas 2002. • Positioning Yourself in the Marketplace Chicago 2002 brings Matt to yet another national convention to hundreds of attendees on Positioning Yourself in the Marketplace. His refreshing approach to business material spell bounded the audience, begging for more.