8 Reasons Why Competition is Good

A rallying cry – why competition is good Being competitive serves as a common “rallying point” towards a common goal: “to beat the other team.” For example, the Olympic Games or with World Cup soccer, individuals band together supporting a common objective: that their team win. Competition clearly promotes a sense of unity, shared pride … Continued

State of the American Worker

The state of the American worker has declined. In Daniel Pink’s book, “Drive: The Surprising Truth About What Motivates Us,” he talks about how the average American worker feels disengaged, demotivated, and dis-empowered; even disconnected. According to Pink,“over 50 percent of U.S. workers are not engaged. Twenty percent are actually disengaged at a cost of … Continued

Making an Event Memorable

Sensory Immersion in Event Planning and Theme Design Our continual event planning and theme design success for our events comes from understanding the science of how we remember an event. We’ve studied the science and know that it’s our brain’s ability to recall or retrieve information from the past that has been encoded and stored … Continued

Creatively Branding an Event For Social Media Success

Using a social media campaign to engage your brand for special events One reason that social media sites, like Facebook, Twitter, Instagram and Pinterest are so popular is that it gives people a voice. It helps people provide an outlet of expressing their identity and a means of social validation. That’s right! In a matter … Continued

What Is Session Time?

Speed Matters in Photo Branding Events (And Photo Booths) What is session time? Simple. One word – speed! In commercial event instant photography, “session time” is “the total amount of time spent getting a picture taken, processed, and then getting the final, finished print in hand.” Simply put: Faster session times = Minimal waiting = … Continued

Zappos Creates a Culture of Fun

Zappos creates a culture of fun In the near future, intentional fun and games will be an important element to every part of modern business. Some businesses will be completely transformed. Others will refuse to change, and ultimately will be left behind. Those that succeed will make business more fun and more engaging. Doing business … Continued